Bobo Foods Shines Bright at Ojude Oba 2025 with the Launch of Bobo 100
Amidst the vibrant tapestry of culture, color, and grandeur that is Ojude Oba 2025, Bobo Foods made an unforgettable debut with its bold marketing spectacle—introducing Bobo 100, a fresh innovation in the company’s flagship snack lineup.
🎉 A Festive Debut: Bringing Bobo 100 to the Royal Forecourt
Held on the third day after Eid al-Kabir, Ojude Oba draws close to a million Ijebu descendants and visitors each year. This year, Bobo Foods secured a prime spot within the heart of the action—among the regberegbe parades of age-group cultural clubs—where they unveiled the crisp, satisfyingly seasoned Bobo 100, positioned as a premium yet accessible treat for everyone.
🔥 What Made the Launch Magnetic
- Celebrity Energy
Nigerian media star Vanessa Jones lit up the booth in collaboration with Bobo Foods, adding sparkle and reach as she promoted Bobo 100 on social channels during the festival . - Seamless Cultural Vibe
The booth’s decor embraced rich Yoruba tones and patterns—echoing the ancestral fabrics, rhythmic drums, and traditional pageantry seen across Ojude Oba. This thoughtful design helped align the Bobo 100 brand with deep cultural pride.
At Ojude Oba 2025—a festival renowned for its elaborate regberegbe parades, cultural fashion, and equestrian pageantry. Bobo Foods delivered a launch that was equally vibrant, culturally attuned, and interactive. Through the strategic unveiling of Bobo 100, backed by compelling influencer partnerships and a strong event presence, the brand has set a high bar for future consumer engagement in Nigeria’s festival landscape.
Bobo 100 didn’t just debut—it rode strong into the hearts of Ojude Oba attendees.
BOBO 100 LAUNCH
In a colourful celebration marking Children’s Day, Bobo Foods & Beverages Limited, a leading producer of fruit milk products in Nigeria, officially launched its newest offering — the Bobo 100 fruit milk — at a festive event held in Lagos.
BOBO Fan Club
Get ready for fun, learning, and exciting adventures! From educational tours and coding camps to talent hunts and holiday clinics, the Bobo Fan Club is the perfect place for kids and teens to grow, play, and shine. Plus, enjoy exclusive goodies, scholarships, and awesome events throughout the year.
Unleash Your Dance Moves in the Yugo Dance Challenge: #YugoPiano
Get ready to hit the dance floor and show off your Amapiano groove because the Yugo Dance Challenge is here, and it’s bigger and better than ever! With more than N700k up for grabs, along with exciting freebies, this is your chance to dance your way to some fantastic rewards.
